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In this powerful 4-hour session, you'll learn key tips and techniques for gaining reader agreement and favorable reader actions.
Length: One 4-hour session
Who should attend: Anyone who would like to increase the chance of being favorably "heard" when making a case through written communication. (Note: Although not mandatory, we strongly recommend "Powerful Business Writing" as a prerequisite to this program.)
Greater influence with readers.
Increased credibility as a subject matter expert.
A reputation for well-written copy that makes decision making easy.
By the end of this program, you will be able to:
List the key characteristics of persuasive writing.
Ask the two questions that must always be asked before starting to write.
Explain what is meant by "content is key."
Outline what is most important--to you, to your reader.
Find and build on the point(s) of agreement.
Define and explain "motivational sequence."
Define "content chunks" and describe how they are used.
Create a "logic trail."
Choose the right tone and emotions to foster agreement.
Create navigational aids that build agreement.
Define the "call to action" and list tips for getting it right.
Time: 8:30 am - 12:30 pm
Location: Chandler City Hall
Di$counts for multiple enrollments! Enroll 3 people in the same session at the regular price, get a 4th FREE! (Does not apply to academies or multiple-day classes. Discounts must be requested at the time of registration.)
Fee: $149 ($189 member)
Any AGTS class can be customized and brought on-site to your organization.
For more information on this option call 480-967-7544, x3 (800-970-1270, x3 outside the Phoenix Metro area) or email Custom Training Specialist.