Web 2.0: Understanding and Using Blogs, Wikis, and Other Social Media and Why Bother

Blogs, wikis, and other social networking tools such as Twitter, Facebook, and LinkedIn (collectively known as Web 2.0) have evolved on the Internet to make it easier and faster to communicate, share information, collaborate, and learn.

Love 'em or hate 'em, these powerful new technologies are transforming the world in which we live and work--and they are here to stay. 

In this hands-on, practical workshop, you’ll learn all you need to know about the social media in order to speak knowledgably about their features, their pros and cons, and which ones could be utilized to boost productivity in your workplace.  

Code: COM117,  CEUs: 0.6

Length:  One 8-hour session

Instructor:  McDonald

Who should attend: Anyone who would like to understand social media in order to make informed decisions as to their value at work and at home.

Benefits:

• Greater confidence in your understanding and use of communication tools that are transforming our world.

• An ability to speak knowledgably about social media/Web 2.0.

• Better decisions about whether or not social media can be of value as business tools.

• Less risk and shorter learning curve if you decide to adopt Web 2.0 technology for the workplace.

Learning Outcomes:

By the end of this program, you will be able to:

• Define Web 2.0 and social media.

• List examples of  the most popular Web 2.0/social media technology.

• Describe how organizations are using social media to enhance organization effectiveness.

• Practice using the most common social media tools such as blogs, wikis, Twitter, LinkedIn, and Facebook.

• Practice using social media to ask questions, get specific information, and connect with citizens or clients.

• Discuss the pitfalls of social media and how to avoid them.

• Identify which social media could be employed in your workplace and/or personal life.

Program Outline:

1. Overview and needs identification

2. What is Web 2.0 and why should I care?

   1. Social media and their effects in our work/personal lives.

   2. Common social media and how they are being used in business to enhance organization effectiveness

3. Hands-on practice with the most popular social media

   1. Blogs

   2. Wikis

   3. Twitter

   4. Facebook

   5. LinkedIn

4. Avoiding the pitfalls and common social media mistakes

   1. Maintaining credibility and ensuring professionalism

   2. Security issues

   3. Productivity issues

   4. Sample social media policies

5. Which social media tools could be employed in your workplace?

6. Action planning

BRING THIS TRAINING TO YOUR SITE!

Any AGTS class can be customized and brought on-site to your organization.

For more information on this option call 480-967-7544, x3 (800-970-1270, x3 outside the Phoenix Metro area) or email Custom Training Specialist.

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