CEUs: 0.35

Related Topics (Communication/Presentations):

• Overcoming Stage Fright

• Presentation Skills

• Advanced Presentation Skills

• How to Make Presentations to Councils and Boards

Length: One 4-hour session

Instructor:  Rasmussen

Who should attend:  Anyone who is responsible for, or contributes to, a program for informing or persuading various audiences, including the media ( electronic and print), the general public, and/or specific segments of the public.

Benefits:

• Build an effective promotional program for your organization using the media

• Gain confidence in contacting and interacting with the media

• Help your organization achieve its goals through effective PR

Learning Outcomes: By the end of this program, you will be able to:

• Identify the audiences you wish to inform/persuade

• Identify methods  for effectively reaching  each type of audience

• Write a brief press release

Program Outline:

I. Background research for public information

II. Techniques for reaching your identified audiences

III. The press release--the basic public relations tool

IV. Evaluating your own public relations program