How to Create Dynamic Announcements, Newsletters, Brochures and Web Pages

Class Summary

Public or private sector, the ability to inform, persuade and influence through written communication is critical. In this powerful one-day workshop, you’ll learn key techniques used by top professionals everywhere for getting their documents read and acted upon.

COM116 0.60
One 8-hour session
Quinn McDonald

Anyone who is responsible for web content, brochures, calls to action, and/or are contributing writers for newsletters.

  • Informative pieces that get read.
  • Calls to action that get results.
  • A professional, credible and trustworthy image.

By the end of this program, you will be able to:

  • List the 4 key steps in the writing process.
  • Compare and contrast informative writing versus persuasive writing.
  • Explain why the "old" writing rules no longer apply.
  • Describe how to keep track of writing ideas throughout the writing process.
  • Choose what to include and what to leave out of a document.
  • Explain the two critical questions to ask before you start writing.
  • Determine your audience's needs.
  • Find the right tone for your audience.
  • Explain what is meant by content "chunks" and a "logic trail."
  • Use powerful editing tools to improve your work.
  • List key tips and techniques for proofing a document.
  • Locate and select attractive templates for newsletters, brochures, and web page copy.
  • Develop a plan for beginning or improving a particular writing project.
  • Overview and needs identification
  • Planning your document
    • Informative writing
    • Persuasive writing
    • Directions and instructions
  • Writing the document
    • New writing rules for a new era
    • Keeping track of ideas
    • Choosing what to include and what to leave out
    • Two questions to ask before you start writing
    • Content is key
      • What is most important–to you, to your reader?
      • Content “chunks”
      • Creating the “logic trail”
  • Editing to improve your work
    • Jargon and negative wording
    • Using the right tone for your audience and message
    • Making it clear with navigational aids
      • Links, charts, graphs
      • Illustrations, images and photographs
    • Navigational aids as editing tools
      • Heads and subheads
      • The built-in summary
    • Editing for a clear ending
      • The call to action–getting it right
      • Summarizing the main points
      • Proof statements
  • Proofing your work
    • Levels of proofing
    • Tips for proofing
  • Templates and software
    • What’s available
    • How to choose
  • Action Planning