Effective E-Mail

Writing for Results, Managing the Overload

Class Summary

E-mail is more important every day as a means of business communication. It is fast and convenient but often backfires or misses the mark.  In this powerful half-day program, you will learn critical writing skills, tips, and techniques necessary for effective, professional e-mail.

COM499 0.35 Combinable 0.27
One 4-hour session
Quinn McDonald

Anyone who uses e-mail regularly and would like to increase e-mail effectiveness.

  • Clear, concise, error-free messages.
  • Messages that achieve their intended goal--the first time!
  • A professional image for you and your organization.

By the end of this program, you will be able to:

  • Know when to use e-mail.
  • Create e-mail messages that get the results you want.
  • Explain the different elements of an e-mail and how best to use them.
  • Format your message to motivate people to read it.
  • Explain what is appropriate for e-mail and what is not.
  • List key rules of e-mail etiquette.
  • Understand legal issues related to electronic communication.
  • An E-Mail Overview
    • A Brief History of E-Mail
    • Advantages and Disadvantages of E-Mail
    • E-Mail Etiquette
    • Legal Issues
  • Setting the Tone
  • Message Contents
    • Know your Audience
    • Determine the Purpose
    • Consider the Medium
  • Organizing Your E-Mail
    • Using an Inverted Pyramid
    • One-Screen Writing
  • The Key Elements of an E-Mail
  • Replying: Key Do’s and Don’ts
  • Forwarding: Key Do’s and Don’ts
  • Formatting E-Mail: Key Do’s and Don’ts

Appendix A: Using E-mail as a Management Tool–Key Tips and Techniques