Persuasive Presentations

Tips and Techniques for "Making Your Case" with Decision Makers

Class Summary

Zero in on the do’s and don’ts, build credibility with your audience, and be able to rise to the occasion in difficult presentation situations. You’ll learn proven techniques to ensure practicality, clarity, and conciseness as well as tips on how to give your audience the information and guidance they need for effective decision making.

COM135-A 0.35
One 4-hour session
Michael Wade

Professionals who would like to improve their presentation skills in order to better meet the needs of decision-maker audiences.

  • Build credibility with your audience.
  • Project a professional image.
  • Make your case clearly, concisely, and persuasively.
  • Gain confidence in your ability to deal with difficult questions.
  • Achieve your presentation goals.

By the end of this program, you will be able to:

  • Name the key parts of every presentation.
  • Explain what should always be done before you present.
  • Identify how adversaries may challenge your points.
  • Prepare a clear, concise presentation.
  • Spot areas of vulnerability.
  • Develop techniques to turn your weaknesses into strengths.
  • Avoid embarrassing slip-ups.
  • Introduction and goal
  • What every audience asks and what every presenter must do
  • Preparation
    • Knowing your goal: the funnel and the bridge
    • Know your audience
    • Common content preparation mistakes
    • Anticipating questions
    • Your appearance, the room’s appearance and the equipment
    • PowerPoint pluses and minuses
    • Hand out materials and your back-up team
  • Passion
    • How getting pumped helps
    • Controlling nervousness
    • Clarification, not victory
  • Presentation
    • Your notes
    • The beginning and your theme
    • Avoiding jargon and terms that grate
    • Using a lectern and pointers
    • Terms that might imply disrespect
    • Using numbers
    • Making transitions
    • Eye contact, posture and gestures
    • Using visual aids
    • Handling time and questions
  • Prudence
    • Handling hostility or potential chaos
    • Overall strategy for dealing with problems
    • Wrapping up your presentation

Class Exercise: Teams will prepare and present a proposal