Persuasive Writing

How to Increase Buy-in to Your Ideas, Your Point of View, or Your Recommendation

Class Summary

COM121 0.6
One 8-hour session
Quinn McDonald

Anyone who would like to increase the chance of being favorably "heard" when making a case through written communication. (Note: Although not mandatory, we strongly recommend "Powerful Business Writing" as a prerequisite to this program.)

  • Greater influence with your reading audience.
  • Increased credibility as a subject matter expert.
  • A reputation for well-written copy that makes the decision-making process easier.

By the end of this program, you will be able to:

  • Understand and Follow a 4-Step Process for planning persuasive writing.
  • Be able to structure a reader-focused persuasive document.
  • Discover methods that make a document more interesting to your reader.
  • Be able to write persuasive documents following a step-by-step process.
  • Understand the need for revising and be able to review and rewrite to improve reader agreement.
  • Persuasive Writing. Who Needs It?
  • The Persuasive Writing Process
    • Step 1: Planning
      • Clarifying the Writing Task
      • Document Planner
      • Determining Your Purpose
      • Tips for Planning/Who are your Readers?
      • Questions for Analyzing Readers
      • Defining Your Readers’ Response
      • Defining Your Scope
    • Step 2: Organizing
      • Help Your Reader Navigate Your Document
      • Visuals
      • Infographics
    • Step 3: Writing/Persuasive Writing Outline
      • Avoiding Negative Wording
    • Step 4: Revising
      • Eliminate Redundancy
      • Be Specific
      • Revising Tips
      • Test Your Skills