Class Summary
Anyone who would like to increase the chance of being favorably "heard" when making a case through written communication. (Note: Although not mandatory, we strongly recommend "Powerful Business Writing" as a prerequisite to this program.)
- Greater influence with your reading audience.
- Increased credibility as a subject matter expert.
- A reputation for well-written copy that makes the decision-making process easier.
By the end of this program, you will be able to:
- Understand and Follow a 4-Step Process for planning persuasive writing.
- Be able to structure a reader-focused persuasive document.
- Discover methods that make a document more interesting to your reader.
- Be able to write persuasive documents following a step-by-step process.
- Understand the need for revising and be able to review and rewrite to improve reader agreement.
- Persuasive Writing. Who Needs It?
- The Persuasive Writing Process
- Step 1: Planning
- Clarifying the Writing Task
- Document Planner
- Determining Your Purpose
- Tips for Planning/Who are your Readers?
- Questions for Analyzing Readers
- Defining Your Readers’ Response
- Defining Your Scope
- Step 2: Organizing
- Help Your Reader Navigate Your Document
- Visuals
- Infographics
- Step 3: Writing/Persuasive Writing Outline
- Avoiding Negative Wording
- Step 4: Revising
- Eliminate Redundancy
- Be Specific
- Revising Tips
- Test Your Skills
- Step 1: Planning